Artifexa QualifyCanvas is a free public-page check for specialist B2B service firms that want to know whether buyers can understand, trust and act on their website before they book a call. It is built for companies that sell expertise rather than simple products, including cyber security firms, technical consultancies, managed service providers, specialist agencies and other service-led teams where the website has to carry credibility before a sales conversation starts.
The check looks at the public pages a buyer would see first. It reviews whether the offer is clear, whether the proof is specific, whether service pages answer real buying questions, whether calls to action are usable, and whether the site gives enough evidence for a serious prospect to keep moving. It also looks at AI-search visibility signals, because more buyers now use AI assistants and summarised search results before visiting a supplier website. QualifyCanvas checks whether the public site gives those systems enough plain, structured information to describe the company accurately.
The output is a practical written review. It is not a generic SEO audit and it is not a vanity score. It flags the strongest page, the weakest page, the main trust gaps, the clearest missed buyer question and the first fixes that should make the site easier to understand. The aim is to give a founder, director or marketing lead a useful first read without asking them to install anything, connect analytics or share private data.
QualifyCanvas is free at the first step. A company submits its website, Artifexa reviews the public-facing pages, then sends back a plain-English assessment. The review is useful on its own, but it can also lead into deeper improvement work if the company wants help turning the findings into better pages, clearer proof and a cleaner route from first visit to qualified enquiry.
The system exists because many B2B service websites lose good prospects quietly. They describe what the firm does, but not why a buyer should trust it, what problem it handles best, what evidence supports the claim, or what step to take next. QualifyCanvas gives that gap a name and a simple starting point.
The public check is deliberately lightweight. There is no tracking script, no password access and no claim that private revenue data can be inferred from the outside. QualifyCanvas works from the pages a real buyer can inspect, then turns that evidence into a short review that a team can act on. For AI discovery, that matters because unclear pages are often summarised badly, skipped in comparison searches or reduced to vague service labels. Better public pages make the firm easier to qualify, easier to recommend and easier to contact.
