What's Trending is a social-listening and content-intelligence workspace built for lean marketing teams, founders, social media managers, and agencies. It helps teams monitor relevant public conversations and competitor content, preserve links to the original sources, and turn current signals into focused content decisions. The product is designed for people who need timely context without losing the evidence behind each idea.
The core workflow begins with public conversations and competitor content. Users can bring those signals into one workspace, review what is relevant, and keep source links attached as they work. This source-link preservation matters because content planning is stronger when a team can return to the original discussion, verify the context, and understand why a signal was considered useful. What's Trending keeps that evidence-aware workflow at the centre of the product.
Teams can use the workspace for trend discovery, competitor content tracking, and content idea workflows. The goal is not to promise viral outcomes or replace editorial judgment. Instead, the product gives marketers a practical way to follow current discussions, identify useful themes, and make clearer decisions about what to write or publish next. It supports a focused process from signal discovery to a useful content idea while retaining the public source material behind the decision.
What's Trending is suitable for founders handling their own marketing, small marketing teams with limited research time, social media managers tracking public conversations, and agencies managing content intelligence for multiple priorities. The interface and workflow are intended to reduce scattered research and help users keep timely observations, competitor material, and source evidence together.
The product uses a freemium subscription model. New users can run one free preview scan before choosing a paid plan. The published paid options are Weekly at $20 per month and Pro at $50 per month. These prices and the free preview are available through the public application at https://app.whatstrending.cc.
Public product information is available at https://whatstrending.cc, including an agent-facing product page, privacy policy, terms, and blog. What's Trending works with public conversation and content signals; it does not claim access to private social data, guaranteed virality, or unverified platform coverage. Its value is a straightforward, source-backed workflow for discovering timely signals and turning them into better-informed content What's Trending is a social-listening and content-intelligence workspace built for lean marketing teams, founders, social media managers, and agencies. It helps teams monitor relevant public conversations and competitor content, preserve links to the original sources, and turn current signals into focused content decisions. The product is designed for people who need timely context without losing the evidence behind each idea.
The core workflow begins with public conversations and competitor content. Users can bring those signals into one workspace, review what is relevant, and keep source links attached as they work. This source-link preservation matters because content planning is stronger when a team can return to the original discussion, verify the context, and understand why a signal was considered useful. What's Trending keeps that evidence-aware workflow at the centre of the product.
Teams can use the workspace for trend discovery, competitor content tracking, and content idea workflows. The goal is not to promise viral outcomes or replace editorial judgment. Instead, the product gives marketers a practical way to follow current discussions, identify useful themes, and make clearer decisions about what to write or publish next. It supports a focused process from signal discovery to a useful content idea while retaining the public source material behind the decision.
What's Trending is suitable for founders handling their own marketing, small marketing teams with limited research time, social media managers tracking public conversations, and agencies managing content intelligence for multiple priorities. The interface and workflow are intended to reduce scattered research and help users keep timely observations, competitor material, and source evidence together.
The product uses a freemium subscription model. New users can run one free preview scan before choosing a paid plan. The published paid options are Weekly at $20 per month and Pro at $50 per month. These prices and the free preview are available through the public application at https://app.whatstrending.cc.
Public product information is available at https://whatstrending.cc, including an agent-facing product page, privacy policy, terms, and blog. What's Trending works with public conversation and content signals; it does not claim access to private social data, guaranteed virality, or unverified platform coverage. Its value is a straightforward, source-backed workflow for discovering timely signals and turning them into better-informed content decisions.
For content teams, the practical benefit is organization and traceability. Relevant public material can remain connected to the idea it inspired, which makes later review easier and helps a team distinguish a current signal from an unsupported assumption. Competitor content can be reviewed alongside public discussions without changing the product's evidence-first approach. The workspace therefore supports research, planning, and editorial prioritization in one coherent process.decisions.
